The transport industry, for many years, has focussed heavily on behaviour change and encouraging greater use of public transport, or securing efficiencies within engine performance, manufacture or usage. But often overlooked is the role that parking can play in improving both the environmental and social impact of private transport.
So we were instantly interested when the British Parking Association (BPA) asked us to produce their Parking 20:20 strategy document. Based on extensive research carried out across their membership and stakeholder groups this future-focussed report sets out how car parking and intelligent mobility can play a real part in offering the driver a better experience while also reducing environmental impacts.
Change is coming. And the change will undoubtedly be good. Apps and in-car tech that helps you find a parking space, efficiencies offered by autonomous vehicles, improvements in payment methods, even the way we view car ownership will all see dynamic change over the coming years. The BPA wanted to communicate this change and, at the same time, secure the support and participation of stakeholders to push forward their vision for the future of the sector they represent.
That’s where we came in. We developed a graphic style aligned to their existing branding but with a healthy hint of the future to suit the tone of the document. Working with the client we turned a very technical subject matter into the content that multiple audiences could engage with and react to. Launched early summer 2016 the feedback from the BPA and their members has been positive. With our report in their hands and a commitment to change we can see an interesting few years ahead for the parking industry!
Click here to find out more about the BPA and their vision the future of parking: http://www.britishparking.co.uk/News/parking-2020-the-bpas-vision-for-the-future-of-parking/141506